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Keywords, Captions & AI:
What Your Practice Needs to Know for 2027

Thursday, December 10, 2026
7:00 PM ET | 4:00 PM PT - LIVE WEBINAR

Patients are searching, scrolling, and asking AI chatbots for recommendations before they ever call your practice, and the rules for showing up in those results are changing fast. If your marketing strategy still treats SEO, social captions, and AI search as separate boxes to check, you're already behind where 2027 is heading.

In this session, you'll learn:

  • How AI-powered search platforms (ChatGPT, Google AI Overviews, Perplexity) are changing how patients find and evaluate practices and what "keywords" even mean in the evolving world of AI-powered search
  • What makes a caption or piece of content "AI-readable" so your practice gets pulled into AI-generated answers, not just search results
  • Practical, no-fluff steps to prep your website, GBP, and social content for 2027 search behavior

You'll leave understanding exactly where to focus your time and budget next year so you're not chasing trends, you're ahead of them.

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Our Speakers:


Kendall Covitz, CEO & Founder
Kendall Covitz is the founder and CEO of Social Med Consultants. She has been creating content and leading strategy conversations for over 10 years. With a degree in Marketing and an extensive entrepreneurial background, Kendall brings an expert level vision to every project she touches. She is goal-focused, organized and optimistic. She specializes in high-level planning, long-term social strategy and copywriting, social SEO, Instagram, Facebook, and YouTube. 

Catie Fitzgerald, VP of Digital Growth
Catie is the VP of Digital Growth at Social Med Consultants, with experience spanning corporate social media management, agency in-house operations, and product development. She’s built scalable marketing systems and tools that help agencies and business owners operate more efficiently. She’s dedicated to educating business owners on the “why” behind their marketing, translating strategy into decisions that directly move the needle on ROI. Catie’s hands-on, data-driven approach ensures growth that’s both measurable and sustainable.

Social Med Consultants specializes in creating, designing, and managing social media content for physicians and medical professionals looking to grow their practice. With a team of expert graphic designers, video editors, and skilled content specialists, Social Med Consultants gives health practices their time back to specialize in what they do best!

Register for this live event

Each registration requires a unique email address.

Event hosted by: Candela