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The Content Playbook:
Using the Summer Slowdown to Scale
Your Social Strategy

Thursday, July 9, 2026
7:00 PM ET | 4:00 PM PT - LIVE

Summer slowdowns don’t have to mean stalled social media growth. In fact, it's a great opportunity to get ahead with generating content.

In this session, Aroon Surani, CEO & Founder of Plastics Media, breaks down how you can use quieter months to build a powerful content engine that fuels patient demand all year long. From capturing high-quality treatment footage to turning a single appointment into weeks’ worth of engaging posts, you’ll learn how to create smarter—not harder.

If you’ve ever struggled to consistently produce content or felt unsure about how to approach patients about being filmed, this webinar will give you practical, real-world strategies you can start using immediately.

You’ll walk away with:

  • A clear plan for using the summer slowdown to batch and stockpile high-performing content
  • Proven ways to turn one treatment into multiple pieces of content across platforms
  • Confident, patient-friendly approaches to asking for filming consent
  • Creative ideas to make patients more comfortable—and even excited—to participate

Stop scrambling for last-minute posts and start building a content strategy that works for you... even when your schedule fills back up in the fall.

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Our Speaker:


Aroon Surani, CEO & Founder of Plastics Media
Plastics Media is a boutique social media agency specializing in the beauty and aesthetics industry, working with med spas, plastic surgeons, dentists, and injectors nationwide. With over seven years of experience in the space, the team combines deep industry knowledge with high-level content strategy to create results-driven social media presence. Their all in-house, women-led & all women team has helped clients generate hundreds of millions of views while driving real patient engagement and growth through organic, trend-driven content.

Register for this live event

Each registration requires a unique email address.

Event hosted by: Candela