From Chaos to Consistency:
Social Media Best Practices & Real-World Strategies for Aesthetic Practices
Thursday, February 26, 2026
7:00 PM ET | 4:00 PM PT - LIVE
Struggling to keep up with social media content while running a busy aesthetic practice? This webinar is designed to help you move from reactive posting to a consistent, strategic approach.
Our expert speaker is dedicated solely to helping aesthetic practices with their social media content and strategies.
She will share proven best practices for content planning, creation, and execution—covering what to post, how far ahead to plan, and how to align social media with your practice goals.
Then, a panel of three practice owners will weigh in, sharing how they apply these strategies in real life, how they divide responsibilities across their team, and how they balance authenticity with efficiency.
Whether you’re starting from scratch or refining an existing process, this session will help you build a social media strategy that’s realistic, repeatable, and effective.
Our Speakers:
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Abigail Landry Abigail is a seasoned social media strategist with more than 14 years of experience in digital marketing and over 8 years dedicated to helping aesthetic practices grow, engage patients, and drive measurable business results through social media. She is the founder and owner of Social Aesthetics Marketing (SAM), a boutique agency built exclusively to serve aesthetic and surgical practices. Abigail’s career began in financial services marketing, where she discovered a passion for the creative and strategic side of brand building. At the same time, she was developing her social media expertise firsthand—growing a personal Instagram account to more than 12,000 followers and securing brand partnerships, which ultimately solidified her path into social media strategy. While working her way through college, Abigail joined a surgical aesthetic practice and experienced how powerful social media can be when executed intentionally. From rapidly growing online platforms to attracting patients internationally, she saw how strong social strategy could directly impact practice growth. Today, through SAM, Abigail partners with practices of all sizes to provide dedicated social media management and strategy, with a specialized focus on content capture within practices to create authentic, high-performing content. She holds a bachelor’s degree in Business Administration from the University of Massachusetts. Abigail stays at the forefront of social media trends through ongoing education, collaboration, and industry engagement. |
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Jaime Ashmore Jaime Ashmore is the Founder & Owner of Body Bar Laser Clinic and Body Bar Laser Academy. Her journey in aesthetics began in 2011 when she certified as a Laser Technician and discovered a passion for helping others feel confident in their skin. Her dedication and results-driven approach led her to open her first clinic in Coquitlam (2012) which later expanded into three thriving locations, including South Surrey (2015) and Kelowna (2022). Inspired to raise the standard of aesthetic education in the industry, Jaime opened her first government-accredited and designated training facility in 2017, followed by a second in 2023. With a third launching in Spring 2026, she continues to invest in shaping the next generation of aesthetic professionals. Today, Jaime leads with integrity, expertise, and a genuine desire to elevate the industry supporting both clients and students. |
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Kara Gomes, Lead Medical Aesthetician Kara Gomes is a female entrepreneur, founder of Clinique MIKA, and a passionate advocate for women building businesses on their own terms. Her career reflects a bold transition from corporate finance to entrepreneurship, guided by resilience, strategic thinking, and an unwavering belief in ownership. Kara began her professional journey in the banking industry, where she spent five years developing a strong foundation in financial strategy, risk management, and business operations. Despite early success in the corporate world, she felt called to create something of her own. In her twenties, she launched and scaled a franchise of daycares, successfully exiting the business by the age of 28—a defining moment that reinforced her confidence as a founder. Shortly after selling her companies, Kara became a mother. Motherhood marked a turning point, inspiring her to build a business that aligned ambition with purpose. She went on to found Clinique MIKA, a medical-aesthetic clinic and training institute rooted in ethics, education, and excellence. Today, she leads the brand with a focus on empowering both clients and practitioners through high standards of care and mentorship. Kara is known for her ability to translate financial discipline into sustainable growth while navigating the realities faced by women in business. As a panelist, she brings an honest, experience-driven perspective on leadership, motherhood, and building businesses that evolve alongside life—without compromising vision or values. |
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Ella Williams, Esthetician, Laser Tech & Permanent Makeup Artist Angela Williams (well-known as Ella) is an esthetician, permanent makeup and microblading artist and lash and laser technician located in the Washington DC area. She is the owner of Ella Esthetics, providing skin care, lasers and IPL, microblading and cosmetic tattooing services in Alexandria, VA. She holds licenses in esthetics, permanent makeup, and tattooing in multiple states, including Virginia, Florida, California, and NYC. She earned her degree in Cellular Biology and Molecular Genetics from the University of Maryland while simultaneously launching her business. Her deep understanding of cellular health and regenerative medicine allows her to offer the most advanced, research-backed treatments. Today, she is a leader in laser skin rejuvenation, offering treatments for pigmentation, acne scars, fine lines, and overall skin revitalization. |
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